On Social Media and Character

Cal Newport nails the problem with social media!

Image via Cal Newport’s blog.

Madison Fischer, a professional sport climber, recently pointed me toward an insightful essay she published on her blog about her battle with social media.

Early in her climbing career, Madison was exposed to Instagram. At first she posted pictures of her cat; then pictures of competitions; then her training; then she had a professional account where she could carefully track the demographics of her viewers, optimizing when she posted, and synchronizing her online behavior with a carefully-calibrated content calendar.

This sudden influencer status was impossibly appealing:

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